Income Access, a leading independent gaming affiliate network and software provider, is pleased to be exhibiting at the Casino Affiliate Convention (CAC) in Amsterdam this April 3-5, 2008.

Online gaming operators, affiliate managers and affiliates searching for effective affiliate marketing strategies can join the experienced Income Access team at booth 406 in the NH Grand Hotel Krasnapolsky's main exhibition hall, drawing on their relationships with over 17,000 gaming affiliates and more than 60 casino, poker, sportsbook, bingo, mobile and soft game affiliate program partners.

How to Improve Player Conversions: Using Stats to Help Measure Performance On show will be top Income Access-affiliated gaming brands such as Ladbrokes, Unibet, Lasseters, Sportingbet, Centrebet, Cyberslotz, BingoFun, Inside Gaming, Jackpotjoy, Stats on Sport, Gold Mobile, and Bingo.com.

"Casino Affiliate Convention's mission this year is to deliver beginner level and advanced level affiliate marketing content and techniques to affiliates - assisting them to hone their performance" states Nicky Senyard, CEO of Income Access. "In addition we are pleased to have been invited to present advanced level affiliate marketing techniques in the session line-up,"

Highlights include interactive demonstrations of Income Access' latest version of its reliable and easy to use affiliate software platform. The affiliate software platform provides detailed reporting and supports cutting-edge tools gaming operators and affiliates rely on to enhance their affiliate marketing results. With a focus on usability and ease of use the Income Access software solution makes affiliate data analysis exhaustive, easy and enjoyable.

Also featured is Income Access Director of Affiliate Marketing, Sara Wolde Gabriel lead presentation at the CAC Affiliate Boot Camp, titled "Affiliate Reports - What you Need, and What you Should Expect." Beginning at 11:00 CET, Sara will address critical affiliate program performance reporting, and how to make the most out of this data.

Medium to advanced level affiliates will enjoy Income Access COO Daniel Bakerman's session, "How to Improve Player Conversions: Using Stats to Help Measure Performance," taking place at 10:30 CET in St John's Room 1. Daniel will outline techniques used to measure, monitor and improve conversions throughout the sales process and practical tips on using analytics reporting to reach that objective.

The Income Access team will be at hand to emphasize Income Access' dedication to relationship-focused service and software; by providing affiliates with tips and information that need to improve their results in affiliate marketing.

Source:http://www.gamblingplanet.org/