The UK-based firm stated that the move was part of its aggressive expansion plans with Canadian bettors now able to take advantage of a strong, viable wagering option without having to travel to Las Vegas.

'We are very excited about entering the Canadian sports betting market,' said Gary Lewis, Head of Canadian Operations for SportingBet.

'We are committed to offering Canadian customers more of what they want to see whether it's more sports, more odds, more products or more promotions. Our dedicated Canadian team is there to ensure this commitment becomes a reality.'

Lewis stated that entering the burgeoning Canadian sportsbetting market was a key component of the company’s overall expansion plans and that it would continue to develop the product specifically for this group of bettors.

'Canadian people want a safe, secure and trustworthy sportsbook where they know their money is safe,” said Lewis.

“We have been bringing this to our customers from all over the world since 1998. Our customers appreciate the transparency and clarity of our financial dealings. It makes sense to offer this to Canadians too.'

SportingBet currently takes a wide variety of wagers on 22 sports from the world’s top leagues including in-play wagering allowing Canadian bettors to wager on their favourite National Hockey League and National Basketball Association games while the match is in progress. The company stated that Major League Baseball along with Canadian Football League matches would be added when both leagues start later this year.

Source:http://www.onlinecasinonews.com/